These books would be sure-shot help for those who wish to become a copywriter in 2020!

Blog Copywriting

Internet is filled with various amazon affiliates to links of books and gurus telling you how their’s is the ‘best book’ in the market and how they went on from being an absolute nobody to a 6-figure earning copywriter.

But are their posts and books going to help you become one?

Maybe yes. Maybe not. So in this blog, we’d try a different approach.

In this blog, I’d point out exactly why some books need to be read and for what specific reasons. 

You’ll learn certain specific details on the following –

  • Who should read some particulars
  • How is the book going to help
  • Valuable Lessons I learned from the books

So what are we waiting for? Let’s check it out 

All Marketers Are Liars: The Underground Classic That Explains How Marketing Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

Every copywriter ever believes that a ‘great copy tells an interesting story.’ 

But now, what I feel is people are mostly repeating some buzzwords. For them, the meaning of the story is a forced way of trying to convey why you should be buying their product and hence, but for them their commission.

Stories don’t mean literally ‘stories’, rather it’s about trying to match a story that is already in the customer’s head.

Once you’ve gotten a hold on someone’s story in their head, a copy can be created to convert. 

Seth Godin explains some mantras with his logic, examples, and call to action to be used for good. 

The lesson this copywriting book gives:

The tagline for ‘Fox News’ is ‘Fair and Balanced’. This is a great tagline as it matches with the psychology of Fox News that viewers generally have in their head. If the tagline was ‘News for Conservatives’, it wouldn’t have worked the viewers of Fox News believe that the network truly gives the most ‘Fair and Balanced’ news. 

Which copywriter should read this book?

Anyone interested in the following should read –

  • Marketing 
  • Copywriter
  • Being a smarter consumer
  • Being an extrovert. Trust me, this counts.

Influence: The Psychology of Persuasion by Robert Cialdini

Pic Source – https://www.goodreads.com/book/show/28815.Influence

Caution before you read this – This book is NOT meant for learning copywriting.

Instead, it is for consumers. The book contains a lot of details on the efficient and shiny techniques which the copywriters use to lure their potential into a customer.

Needless to say, the book is very well written for consumers. 

For example, the use of ‘limited time only’ is used by content writers to get you to buy something which not scares, to tap the fear of losing out on the deal.

It exposes a lot of tricks that you as a copywriter would use. And unless the consumer has not read the book, you SHOULDN’T use these underhanded tricks. 

What type of copywriter should read this book?

Everyone should read it. But for copywriters, it’s less of a how-to, and more of a what-not-to-do.

Which copywriter should read this book?

Anyone interested in the following should read –

  • If you are a copywriter who wishes to know what NOT to use and end up being exposed.
  • Almost everyone.

The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less by Peter Bowerman

The book is full of lessons that freelance writers should do. Some of these include not working for pennies and knowing your potential. 

Many other books would be writing fantasies on how to be a writer for The Hindu while sitting at home. But The Well-Fed Writer gives importance to the more realistic things, about how to get writers some well-paying gigs which would help them with more than survival in their lifestyle. Telling about their goals and dreams along with the freedom to work as an independent writer. The book doesn’t have details on ‘how to’ or ‘what to’ for a corporation, a client, along with adjusting with the limited time and expenses. 

The book isn’t for someone who is already well-established. It isn’t for someone who is already giving his/her services on a fixed pay.

The book is for someone who has a personality but hasn’t started yet and don’t know where exactly to start. 

What type of copywriter should read this book?

  • Anyone who believes in hard work, and knows that it requires patience to be able to crack the luxury you are expecting as a professional freelance writer.

Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Your content quality needs to be supreme. This is the sure-shot success in inbound marketing. Ann Handley is top-notch when it comes to content. 

The books have details on how to write very relatable, valuable content which ultimately adds something of benefit to the audience. It should also reflect your personality along with your niche. 

Ann includes a list of resources that can be used to spill out with perfection. Tweet-worthy pop culture references are truly fun to read and adds humour.

Who should read the book?

  • Anyone who wished to learn how to write content for a blog and make it more reader-friendly by using relatable content.

The Online Copywriter’s Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert Bly

He is not a well know copywriter. But this is one of the best teachings. The book is solely about online platforms and has in detail the writing headlines, emails, content-quality, landing pages, internal linking, and everything else. The best read for the in-bound marketers.

Who should read this book?

  • Digital Marketers who depend on online content to build their brand.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath

Why do somethings happen while others wouldn’t just happen, no matter how hard we try? This is the way copywriters should think. The number one job for you as a copywriter is to change the way you think, and in that way, persuade people. 

The book contains several examples of ways to persuade people. 

Give a certain surprise to the reader! That way, you are grabbing the attention of the person. This is what we as writers expect, right? To give them a little moment of amaze!  

Who should read this book?

  • Anyone who feels persuading someone is the one skill that they have. Along with this, if you need a lesson in practical copywriting, the book is surely meant for you. 

Empower Your Writing: Skills for Today’s Content Creator — By Farnoosh Brock

The world is full of content creators now. Brock in his book decides to decipher the 22 errors which as a writer needs to be avoided. Along with the errors are mentioned 9 most sophisticated tips which would help empower your skills. 

There is a section that has 28 honest questions to discover your writing style. Being a content creator means you are the voice behind your brand. 

He shares his belief in building effective communication which can be through clear writing. He believes that simple and clear writing can make people more successful. He suggests readers revise more than reading, which would help in writing the best.

Who should read the book?

Anyone interested in creative writing with simple language using only correct grammar. A lot of people would enjoy reading this book. 

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